White Space Discovery

Through a partnership with the IIT Design Institute a broad range of design thinking tools are available to drive the white space discovery process for food companies seeking to revitalize a food product line or to identify consumers unspoken needs for a yet to be imagined food concept. The robust demographics of the local Chicago food consumer can be tapped to validate this discovery. Couple this with a local network of chefs skilled in the culinary arts and new horizons can be charted.

Key Staff Members and Contact Information

Director, Business Development, Adjunct Industry Professor, IIT